The Humane League UK is seeking a creative and digitally-minded individual with the drive to end the abuse of animals raised for food.



The position:

As Social Media Coordinator, you will live and breathe all things social media, leading all activities across our Facebook, X, Instagram, Threads, YouTube, and LinkedIn, as well as keeping an eye out for opportunities elsewhere on social media.

A social media wizard with strong working knowledge of social channels, you'll implement a digital strategy focused on engaging and converting our community to take action for animals.

This role reports to the Digital Communications Manager.

A recording of the webinar, with captions, will be available within 48 hours after the end of the event.

Salary:

Starting Salary of £35,870 or £39,457 for Inner London Weighting.
For more information about the Social Media Coordinator salary please click here.
Hours:

This is a full time position of 37.5 hours per week over Monday to Friday.

From 1st July 2024 we are piloting a four day working week across the whole of the UK organisation. This pilot is planned to run for 12 months, at which point a decision will be made by our Board of Trustees as to whether this will become permanent. Success of the trial relies on the organisation being able to achieve the same or improved level of impact in four working days as five, with staff experiencing either the same or improved levels of wellbeing.

During the four day week pilot, working hours for this position will be reduced to 30 hours per week, to be worked across Monday to Thursday, with no reduction in salary. This will be a temporary change to the contractual terms for the successful candidate. The appointed person must be prepared to increase their working hours to 37.5 hours per week if a return to a five-day working week is decided. In the event that THL UK considers before the end of the trial period that the trial is having an adverse operational impact, we reserve the right to bring the trial to end on one month's notice.



Who you are:

You will be passionate about The Humane League's mission of ending the abuse of animals raised for food. With an attention to detail and strong written and verbal communications skills in English, you'll have a keen eye for persuasive and punchy copy and an ability to adapt your tone of voice.

You will have a supporter-centric approach to communications, responding to comments and messages from a place of care and empathy. This will be paired with an ability to work with data and analytics to assess results.

You understand what audiences want to see from different channels, and how to get cut through and attention on each one.

You are a whizz with editing tools and can create compelling, dynamic content that hooks people in and keeps them watching.

While working with autonomy is an important part of your role, strong collaboration and communication skills are paramount to your success. And, you'll be able to prioritise and manage multiple tasks efficiently in a fast-paced environment.



Primary Responsibilities:

Ownership of our social media channels, posting content regularly that is tailored to each channel and ensuring each channel's features are used to create the biggest impact for our supporters.

Planning and building social media campaigns that strategically integrate goals and consider metrics.

Updating the communications calendar.

Create inspiring concepts and develop these into compelling, on-brand, platform-specific content using tools like Canva.

Social media community management including moderating and responding to comments and messages.

Regularly monitoring social trends to create topical content.

Using tools such as Google Analytics, Facebook insights, and Sprout Social to report on post performance and monitor and evaluate success, on a monthly basis.

Design, run, and monitor social media advertising campaigns to grow and mobilise our network.

Keep up to date with new features and tech related to social media platforms, as well as other organisations' activity, to ensure the most engaging and effective content.

Encourage and assist staff members in producing social media content, supporting them with creative and technical guidance and giving feedback.

Contribute to other communications activities such as website and PR content, as necessary.

Attend events, protests and actions as necessary.



In addition:

Update the wider team on social media progress and insights.

Perform any other duties assigned by the Digital Communications Manager or Head of Communications.

Participate in team meetings including note-taking and facilitation.

Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.

Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.

Attend in-person workshops several times a year.


Key Competencies:

Communication: You have excellent written and spoken communication skills and an eye for detail. You can tell powerful, engaging and emotive stories.

Creative: You are an ideas person. You like to think outside the box and you value your own creativity and that of others.

Organised: This role requires your organisation to be on point. You can work to tight deadlines and think far forwards to organise your work.

Team player: You value the benefits of teamwork, making your contribution confidently within the team.

You are comfortable working with staff from different teams.

Technology: You stay up-to-date on latest technological developments and how organisations can use them to improve performance, and draw on this base of knowledge to address organisational challenges.

You have a demonstrated ability to learn new software quickly and independently.