A central Oxford University department is seeking a talented marketing and communications professional to join their department, with a strong focus on social media content creation. The successful candidate will be responsible for developing and implementing strategic social media plans, creating engaging content across various platforms, and enhancing their online presence. Ideal applicants should have excellent writing and editing skills, proven experience in social media marketing, and the ability to work collaboratively with a diverse team.

Duties:

• To develop an in-depth understanding of the department's research, programme and events portfolio in order to showcase its excellence in video format on appropriate social media channels
• Support the Social Media Manager in driving innovation across channels and in exploring new video content opportunities
• Collaborate with colleagues in the central marketing team and those in the wider extended marketing team to support them with their social media needs
• Storyboard and collaborate closely with designers on the creation of visual assets that are needed for social media posts in line with the department's brand
• Monitor customer comments/posts and ensure that the department's brand and reputation is always protected. Ensure any issues of concern are immediately flagged to Social Media Manager / Head of Content and Head of Communications
• Support Social Media Manager in monitoring social media performance and engagement, and in providing regular reports and feedback to the wider team
• Oversee and manage social media takeovers by our students on relevant social media platforms (eg Instagram)

Selection criteria:

• Experience and proven track record of success in creating social media content for businesses or organisations.
• 3+ years in a social media role where you have created video social media content, managed social content planning and devised social strategies
• In-depth knowledge of all social media platforms and what's trending, (TikTok, Instagram, Facebook, LinkedIn, Twitter and You Tube)
• Strong understanding of social media KPIs - be able to analyse metrics and data to measure the effectiveness of social media campaigns and make data-driven decisions.
• Creative copywriting experience, with a knack for embodying a brand's voice and tone in social media content
• Experience with social scheduling and monitoring tools (Sprout Social, etc.)
• Experience of using design tools such as Canva and Adobe Premiere Pro

Please be aware that all candidates need to be able to start work immediately and must be able to work on site if required to do so.